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Laurence King Publishing

The Logo Design Idea Book

The Logo Design Idea Book

Steven Heller

Regular price £12.99 GBP
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Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes, and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation, and identification.

Publication Date 2019-08-05 00:00:00 +0100

Type: Paperback

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