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John Wiley & Sons, Inc.



Takashi Yasuda

Regular price £16.99 GBP
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Introduces you to the fundamental principles of marketing and shows you how to develop a concrete marketing strategy. Following the story of Marimo, a 28-year-old who is recently laid off from her job in Tokyo, you'll learn the indispensable importance of marketing. Her father runs a small business, which is facing a severe decrease in customers and is under acquisition threat from a local competitor. Without marketing knowledge, Marimo is unable to help. Feeling defeated, she dozes off in her bedroom. In her sleep, she meets the mysterious duo, Rosie and Emo. They teach her how to rebuild her family's business through marketing, and she starts to put her newfound knowledge into practice, step by step. With this approachable book, you'll quickly grasp marketing topics and have fun learning how to apply them in the real world.

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