In search of the perfect peach

The first bite of a perfectly ripe peach can be truly transformative - a joyful experience that stays with you forever. But, as Franco Fubini, professor of sustainability management at Columbia University and founder and CEO of Natoora, came to realise, flavour is a signifier of so much more than nostalgia. It has the power to change the way we grow, shop, and eat - transforming the planet and our palates. For the last two decades - through his work with Natoora - Franco has been sourcing amazing flavour for some of the best kitchens and most demanding chefs in the world. He's learned that through flavour, a better future of food becomes possible: one in which we are not only closer to nature and to the people who grow our food, but where we are also actively building seasonal diversity back into our diets, putting nutritious food on our plates, and restoring the health of our soils.