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How did Johnny Depp and Amber Heard's divorce become the centre of the anti-`MeToo backlash? Why have so many teen boys fallen under the thrall of Andrew Tate, a failed reality show contestant? And why are a growing number of influencers like `tradwives dressing up like 1950s housewives and preaching total subservience to men? In the years since `MeToo - the largest social media facilitated feminist campaign in history - Roe v. Wade has been overturned in the United States, there have been attacks on reproductive rights in multiple countries and female political leaders have withdrawn from the world stage citing the level of abuse they get as a reason. This book takes a deep dive into how a collection of misogynists and their allies have turned male supremacist ideology from a niche set of beliefs into a mainstream movement.