Becoming an Artwork

Today, everybody has not only a right but also an obligation to practice self-design. We are responsible for the way we present ourselves to others - and we cannot get rid of this aesthetic responsibility. However, we are not able to produce our own bodies. Before we begin to practice self-design, we find ourselves already designed by the gaze of others. That is why the practice of self-design mostly takes a critical and confrontational turn. We want to bring others to see us in the way we want to be seen - not only during our earthly life but also after our death. This is a complicated struggle, and the aim of this book is to describe and analyze it.